Scholars & Champs, a beloved vintage clothing store in Syracuse, has made a big move. After seven years downtown, it's now located near Marshall Street, a bustling area close to Syracuse University. This relocation is a strategic move by owner Bert Aufsesser, who aims to expand his reach and cater to the university's student population. The new space is twice the size, allowing Aufsesser to showcase his growing collection of secondhand and custom SU- and New York-themed apparel.
Aufsesser's decision to move was influenced by the changing dynamics of the neighborhood. With the closure of Original Grain's Salina Street restaurant, business at his neighboring store slowed down. By moving closer to campus, Aufsesser believes he can tap into a new market and attract more SU-affiliated customers. This move also marks a shift in the area's retail landscape, as the space previously housed Bayberry Uniforms, and the surrounding area is undergoing retail changes.
The new location on Crouse Avenue, just a short walk from Faegan's Cafe & Pub, is a significant step up for Aufsesser. He describes it as a leap from the minor leagues to the big leagues, symbolizing a new chapter for his business. This move is not just about physical space; it's about reaching a wider audience and creating a more vibrant shopping experience for Syracuse's fashion-conscious community.
As Scholars & Champs settles into its new home, Aufsesser's passion for vintage fashion and his connection to Syracuse University will undoubtedly continue to thrive. The store's relocation is a testament to the evolving nature of the city's retail scene and the entrepreneurial spirit that drives it. With its expanded collection and new location, Scholars & Champs is poised to become an even more integral part of Syracuse's cultural fabric.
